Breath-blasting pizza aside, I did make a wonderful food discovery recently that reaffirms my belief in branding. Trader Joe's sells dried fruit bars in yummy flavors, like Passionfruit, Blackberry, and Mixed Berry Fiberful (with psyllium, flaxseed, and inulin). They cost your wallet a measly fifty cents apiece, and your daily caloric intake just 50 (60, for the Fiberfuls) for a chewy, fruity, sticky, grown-up, healthy, kiddie candy. That's a penny a calorie! People, buy these. The next time I go, I'm totally picking up ten!
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